enquanto para uns o copo está a vazar à força toda,"Several further sponsorship deals have been affected for various reasons in recent months. The nationalization of Dutch-Belgian bank Fortis resulted in both Feyenoord and Anderlecht having the bank removed from their shirts; Manchester United remains unsure over the future of its £14m ($21m) per year shirt sponsor - the troubled U.S. financial institution AIG; Philips pulled out as PSV Eindhoven's shirt sponsor; and David Beckham and Pepsi brought their decade-long £2m ($3m) per year deal to an end"para outros, vai continuar quase cheio,"Head of the Sports Business Group at Deloitte, Dan Jones, told CNN there were reasons to be optimistic that sponsorship levels would not decline significantly.'I think sponsorship is one of the areas people will look at closely in the current environment ...but, that said, sport sponsorship is one of the areas that has grown very significantly.Yes it's a difficult time but sports have done well in increasing their sponsors and I think they have delivered on that"duas perspectivas opostas para o futuro próximo da 'sponsorização' no futebol.o artigo completo, na 'cnn.com', pode ser lido aqui.
Categorias
Entidades
enquanto para uns o copo está a vazar à força toda,"Several further sponsorship deals have been affected for various reasons in recent months. The nationalization of Dutch-Belgian bank Fortis resulted in both Feyenoord and Anderlecht having the bank removed from their shirts; Manchester United remains unsure over the future of its £14m ($21m) per year shirt sponsor - the troubled U.S. financial institution AIG; Philips pulled out as PSV Eindhoven's shirt sponsor; and David Beckham and Pepsi brought their decade-long £2m ($3m) per year deal to an end"para outros, vai continuar quase cheio,"Head of the Sports Business Group at Deloitte, Dan Jones, told CNN there were reasons to be optimistic that sponsorship levels would not decline significantly.'I think sponsorship is one of the areas people will look at closely in the current environment ...but, that said, sport sponsorship is one of the areas that has grown very significantly.Yes it's a difficult time but sports have done well in increasing their sponsors and I think they have delivered on that"duas perspectivas opostas para o futuro próximo da 'sponsorização' no futebol.o artigo completo, na 'cnn.com', pode ser lido aqui.